IMSI = International Mobile Subscriber Identity IMSI is the identification number of a mobile phone subscriber which is unique around the world and cannot be duplicated. It is different from MSISDN, and is stored as a 64 bit field stored which is sent to the network by the phone. IMSI contains mainly 3 parts, MCC, […]
Tag: Subscriber Base
MSISDN
MSISDN = Mobile Station International Subscriber Directory Number What is MSISDN? MSIDN is the unique number for a mobile phone user that make it possible to identify every single user in world separately. In general day to day life we often call this as the “Mobile Number” or ‘Phone Number” An MSISDN carries 3 parts. […]
SIM
SIM = Subscriber Identification Module What is SIM? SIM is the short form of Subscriber Identification Module. It is a small sized smart card that includes a chip within it. When inserted in the SIM slot of a mobile phone, it allows the device to communicate with the network using a unique identification number […]
NA (Net Add)
NA = Net Addition / Net Add What is NA? NA is the short form of the term Net Addition. NA in telco means the number of active sim in a given period after subtracting the churn figure for the same period. How to Calculate NA? NA = GA – Churn Or, Net […]
GA (Gross Add)
GA = Gross Addition / Gross Add What is GA? GA the short form of “Gross Addition”, which is mainly the monthly sales figure of sales of actual activated SIM. GA is the actual number of sales before subtracting the churn for a particular period. Example: If Telco “A” has sold 100 SIM during […]
Churn Rate
What is Churn Rate? The ratio of churned subscriber to existing subscriber is called “Churn Rate” How to calculate Churn Rate? Churn Rate = Number of churned customers / Number of Existing Subscriber Example: If Telco “A” has 100 customers in Jan 2017 and lost 3 customer at the same period, what is the churn rate […]
Churn
What is Churn? In general language, churn is referred to a machine that produces butter from milk. However, in telecom language churn is referred to the number of subscribers or customers who give up on taking the companies services during a given period of time. These customers are termed as “Churned Customers”. The ratio of […]
Subscriber Market Share
Market Share (SubMS) What is Subscriber Market Share? Subscriber Market share is often shortened as SubMS. SubMS is the ratio that describes the relationship between the subscriber base of a telecom company and the accumulated subscriber base of all the telecom companies in the country. How to calculate SubMS? SubMS = Subscriber Base […]
Subscriber Base (Sub Base)
What is Subscriber Base? Subscriber base is the total number of active subscriber of a telco company in a stated period of time. This is often shortened and most commonly said as “Sub Base”. Sub base does not always refer to the number of people using the service, rather it refers to the number of […]