Market Share (SubMS)

What is Subscriber Market Share?

Subscriber Market share is often shortened as SubMS. SubMS is the ratio that describes the relationship between the subscriber base of a telecom company and the accumulated subscriber base of all the telecom companies in the country.

How to calculate SubMS?

SubMS = Subscriber Base of a telco / total subscriber base of the country

Example:

Telco “A” has 45 customers. Telco “B” has 30 Customers, Telco “C” has 25 customers. What is the SubMS of each of the telco?

Answer:

Total number of customers = 45+30+25 = 100

Hence,

SubMS of A = 45/100 = 45%

SubMS of B = 30/100 = 30%

SubMS of C = 25/100 = 25%