What is Churn Rate?

The ratio of churned subscriber to existing subscriber is called “Churn Rate”

How to calculate Churn Rate?

Churn Rate = Number of churned customers / Number of Existing Subscriber

Example:

If Telco “A” has 100 customers in Jan 2017 and lost 3 customer at the same period, what is the churn rate for Telco “A”?

Answer:

Churn Rate = 3/100 = 0.03 or 3%

Also see “Churn“