GA = Gross Addition / Gross Add

What is GA?

GA the short form of “Gross Addition”, which is mainly the monthly sales figure of sales of actual activated SIM. GA is the actual number of sales before subtracting the churn for a particular period.

Example:

If Telco “A” has sold 100 SIM during January 2017, and 90 of these connections were activated by the customer or have made a single communication with the network, the gross addition or GA for Telco “A” on the month of January 2017 is 90.