IRIS = Incremental Revenue, Incremental Sales.

“Incremental Revenues through Incremental Sales’ (IRIS) unifies retailer and subscriber recharge processes by providing a seamless, congruent and concurrent recharge experience to both the parties. Subscribers are segmented across various categories and provided with an interactive best fit offer. The aim is to create a better value proposition and increase subscriber revenue. IRIS gives the flexibility of treating each customer and retailer differently and rewards their unique combination at various levels of the upgrade.” – Source: https://www.prnewswire.com/in/news-releases/mahindra-comviva-launches-iris-a-monetization-platform-for-csps-570765391.html

For more information read the Article on Mahindra Comviva’s website: http://www.mahindracomviva.com/products/customer-value-management/revenue-plus/incremental-revenue-incremental-sales.htm