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{"id":8054,"date":"2025-07-25T15:47:17","date_gmt":"2025-07-25T15:47:17","guid":{"rendered":"https:\/\/telcowiki.com\/?p=8054"},"modified":"2025-07-25T15:47:20","modified_gmt":"2025-07-25T15:47:20","slug":"retention-rate","status":"publish","type":"post","link":"https:\/\/telcowiki.com\/index.php\/2025\/07\/25\/retention-rate\/","title":{"rendered":"Retention Rate"},"content":{"rendered":"\n

Definition:<\/strong>\u00a0The percentage of users who return to your product or service after a specific period (e.g., day 1 retention, week 4 retention, monthly retention).<\/p>\n\n\n\n

How to Calculate:<\/strong><\/p>\n\n\n\n

\n
Specific Period Retention:<\/strong>\u00a0$ \\text{Retention Rate (Day X)} = (\\text{Number of Users Active on Day X} \/ \\text{Number of Users Acquired on Day 0}) \\times 100%$<\/li>\n\n\n\n
For general retention over a period: $ \\text{Retention Rate} = ((\\text{Customers at End of Period} \u2013 \\text{New Customers Acquired During Period}) \/ \\text{Customers at Beginning of Period}) \\times 100%$<\/li>\n<\/ul>\n<\/body>","protected":false},"excerpt":{"rendered":"
Definition:\u00a0The percentage of users who return to your product or service after a specific period (e.g., day 1 retention, week 4 retention, monthly retention). 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