BR: Bounce Rate Definition: Bounce Rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. In simpler terms, a “bounce” occurs when a user lands on a page on your website and then leaves without clicking on any other links, interacting with other elements, or visiting any other […]

CPM: Cost Per Mille (or Cost Per Thousand Impressions) Definition: CPM stands for Cost Per Mille. “Mille” is a Latin word meaning “thousand.” Therefore, CPM represents the cost an advertiser pays for one thousand impressions (or views) of their advertisement. An impression occurs every time an ad is displayed to a user, regardless of whether the user clicks on it or interacts […]

CPC: Cost Per Click Definition: CPC stands for Cost Per Click. It is a pricing model and a performance metric in digital advertising where advertisers pay a publisher (like Google, Facebook, or a website owner) a set amount of money each time a user clicks on their advertisement. Purpose / Why it’s important: Budget Control: It allows advertisers […]