What is Churn? In general language, churn is referred to a machine that produces butter from milk. However, in telecom language churn is referred to the number of subscribers or customers who give up on taking the companies services during a given period of time. These customers are termed as “Churned Customers”. The ratio of […]
Author: telcowiki
Subscriber Market Share
Market Share (SubMS) What is Subscriber Market Share? Subscriber Market share is often shortened as SubMS. SubMS is the ratio that describes the relationship between the subscriber base of a telecom company and the accumulated subscriber base of all the telecom companies in the country. How to calculate SubMS? SubMS = Subscriber Base […]
Subscriber Base (Sub Base)
What is Subscriber Base? Subscriber base is the total number of active subscriber of a telco company in a stated period of time. This is often shortened and most commonly said as “Sub Base”. Sub base does not always refer to the number of people using the service, rather it refers to the number of […]
AMPU
AMPU = Average Minutes Per User What is AMPU? AMPU is a common term used in telecom companies. The full meaning of AMPU is Average Minutes Per User. Telcos use this term to understand the usage pattern of the subscribers in terms of talktime in minutes. Normally it is calculated on Monthly Basis, but it can […]
ARPU
ARPU = Average Revenue Per User What is ARPU? ARPU is a common term used in telecom companies. The full meaning of ARPU is Average Revenue Per User. Telcos use this term to understand the health of the revenue streams of the company. Normally it is calculated on Monthly Basis, but it can also […]