BR: Bounce Rate Definition: Bounce Rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. In simpler terms, a “bounce” occurs when a user lands on a page on your website and then leaves without clicking on any other links, interacting with other elements, or visiting any other […]
Author: telcowiki
CPM
CPM: Cost Per Mille (or Cost Per Thousand Impressions) Definition: CPM stands for Cost Per Mille. “Mille” is a Latin word meaning “thousand.” Therefore, CPM represents the cost an advertiser pays for one thousand impressions (or views) of their advertisement. An impression occurs every time an ad is displayed to a user, regardless of whether the user clicks on it or interacts […]
CPC: Cost Per Click
CPC: Cost Per Click Definition: CPC stands for Cost Per Click. It is a pricing model and a performance metric in digital advertising where advertisers pay a publisher (like Google, Facebook, or a website owner) a set amount of money each time a user clicks on their advertisement. Purpose / Why it’s important: Budget Control: It allows advertisers […]
MTTR
MTTR: Mean Time To Recover (or Resolve) Definition: The average time it takes to restore a system or product to normal operation after a failure or incident has been detected How to Calculate: Sum of (Time to Recover for each incident) / Total number of incidents Scenario: An E-commerce Website (Continued from MTTD) Here’s how MTTR would […]
MTTD
MTTD: Mean Time To Detect Definition: The average time it takes to identify a problem or incident from the moment it occurs How to Calculate: Sum of (Time to Detect for each incident) / Total number of incidents Scenario: An E-commerce Website Imagine an e-commerce website that sells electronics. One day, a critical bug is introduced during […]
Crash Rate
Definition: The percentage of times an application or system unexpectedly stops functioning during a given period Typically you would find your app’s crash rate from firebase crashalytics or your google play store’s console. If you track your app’s crash rate using Google’s Firebase Crashalytics module, then you will get the data for both android and ios […]
ANR
ANR: Application Not Responding Definition: Occurs when a mobile application’s UI (main) thread is blocked for too long (typically 5 seconds for input events or longer for broadcast receivers/services), causing the app to freeze and often resulting in a system dialog prompting the user to close the app How to Calculate: Often tracked as an ANR Rate ANR […]
Retention Rate
Definition: The percentage of users who return to your product or service after a specific period (e.g., day 1 retention, week 4 retention, monthly retention). How to Calculate:
DAU/MAU Ratio (or Stickiness)
Definition: The percentage of monthly active users who also engage daily. It indicates how “sticky” your product is – how frequently users return How to Calculate: Divide the Daily Active Users (DAU) by the Monthly Active Users (MAU) for the same period Formula: DAU/MAU Ratio=(DAU/MAU)×100%
PAU
PAU: Peak Active Users (or Concurrent Users) Definition: The maximum number of users actively using your product or service at the same single point in time. This is particularly relevant for real-time applications, games, or live events. How to Calculate: Continuously monitor and record the highest number of simultaneous active users within a given timeframe (e.g., per […]