DAU

DAU: Daily Active Users

DAU=Number of Unique Users Active in a Day

Definition: The number of unique users who engage with your product or service within a 24-hour period. “Engage” typically means performing a specific action like logging in, opening the app, or interacting with a key feature.

How to Calculate: Count the number of unique users who performed a defined “active” action (e.g., app open, login, a specific interaction) within a single day (e.g., from midnight to midnight).

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