NA = Net Addition / Net Add   What is NA? NA is the short form of the term Net Addition. NA in telco means the number of active sim in a given period after subtracting the churn figure for the same period.   How to Calculate NA? NA = GA – Churn Or, Net… Read more: NA (Net Add)

GA = Gross Addition / Gross Add What is GA? GA the short form of “Gross Addition”, which is mainly the monthly sales figure of sales of actual activated SIM. GA is the actual number of sales before subtracting the churn for a particular period.   Example: If Telco “A” has sold 100 SIM during… Read more: GA (Gross Add)

What is Churn Rate? The ratio of churned subscriber to existing subscriber is called “Churn Rate”   How to calculate Churn Rate? Churn Rate = Number of churned customers / Number of Existing Subscriber Example: If Telco “A” has 100 customers in Jan 2017 and lost 3 customer at the same period, what is the churn rate… Read more: Churn Rate

APPM = Average Price Per Minute What is APPM? APPM is a commonly used term for management reporting in telecom companies. The abbreviation of APPM is Average Price Per Minute. This is used to quickly understand the ratio of the minutes sold to revenue earned.   How to Calculate APPM? APPM = Total revenue earned… Read more: APPM

What is Churn? In general language, churn is referred to a machine that produces butter from milk. However, in telecom language churn is referred to the number of subscribers or customers who give up on taking the companies services during a given period of time. These customers are termed as “Churned Customers”. The ratio of… Read more: Churn

FYI&A = For Your Information and Action What is FYI&A? FYI&A is one of the most common acronyms used in many of the organisations. It is mostly used in email communication while typically forwarding an email to someone who should know what is happening and take action on  the contents that are being discussed in the… Read more: FYI&A

FYNA = For Your Necessary Action What is FYNA? FYA is one of the most common acronyms used in many of the organisations. It is mostly used in email communication while typically forwarding an email to someone who should take action on  the contents that are being discussed in the email. Most of the time,… Read more: FYNA

FYA = For Your Action What is FYA? FYA is one of the most common acronyms used in many of the organisations. It is mostly used in email communication while typically forwarding an email to someone who should take action on  the contents that are being discussed in the email. Most of the time, the recipient… Read more: FYA

CTC = Cost To Company CTC or Cost to company is a term used by the human resource managers in a company. It is a common term used in many organisations in Asia and Africa. CTC refers to financial value of the the total package that an employee receives from a company in a year.… Read more: CTC

APPM = Average Price Per Minute What is APPM? APPM is a commonly used term for management reporting in telecom companies. The abbreviation of APPM is Average Price Per Minute. This is used to quickly understand the ratio of the minutes sold to revenue earned.   How to Calculate APPM? APPM = Total revenue earned… Read more: APPM

AMPU = Average Minutes Per User   What is AMPU? AMPU is a common term used in telecom companies. The full meaning of AMPU is Average Minutes Per User. Telcos use this term to understand the usage pattern of the subscribers in terms of talktime in minutes. Normally it is calculated on Monthly Basis, but it can… Read more: AMPU

ARPU = Average Revenue Per User   What is ARPU? ARPU is a common term used in telecom companies. The full meaning of ARPU is Average Revenue Per User. Telcos use this term to understand the health of the revenue streams of the company. Normally it is calculated on Monthly Basis, but it can also… Read more: ARPU

COC = Codes of Conduct COC, the short form for Codes of conduct, or Code of conduct, is commonly a set of rules defined by an organisation, or an institution, or an employer for the people within the entity, that indicates the culture, social norms and values, rules, responsibilities, way of work, proper practises and… Read more: COC

FYI&A = For Your Information and Action What is FYI&A? FYI&A is one of the most common acronyms used in many of the organisations. It is mostly used in email communication while typically forwarding an email to someone who should know what is happening and take action on  the contents that are being discussed in the… Read more: FYI&A

FYNA = For Your Necessary Action What is FYNA? FYA is one of the most common acronyms used in many of the organisations. It is mostly used in email communication while typically forwarding an email to someone who should take action on  the contents that are being discussed in the email. Most of the time,… Read more: FYNA

MTTR: Mean Time To Recover (or Resolve) Definition: The average time it takes to restore a system or product to normal operation after a failure or incident has been detected How to Calculate: Sum of (Time to Recover for each incident) / Total number of incidents Scenario: An E-commerce Website (Continued from MTTD) Here’s how MTTR would… Read more: MTTR

MTTD: Mean Time To Detect Definition: The average time it takes to identify a problem or incident from the moment it occurs How to Calculate: Sum of (Time to Detect for each incident) / Total number of incidents Scenario: An E-commerce Website Imagine an e-commerce website that sells electronics. One day, a critical bug is introduced during… Read more: MTTD

Definition: The percentage of times an application or system unexpectedly stops functioning during a given period Typically you would find your app’s crash rate from firebase crashalytics or your google play store’s console. If you track your app’s crash rate using Google’s Firebase Crashalytics module, then you will get the data for both android and ios… Read more: Crash Rate

ANR: Application Not Responding Definition: Occurs when a mobile application’s UI (main) thread is blocked for too long (typically 5 seconds for input events or longer for broadcast receivers/services), causing the app to freeze and often resulting in a system dialog prompting the user to close the app How to Calculate: Often tracked as an ANR Rate ANR… Read more: ANR

Definition: The percentage of users who return to your product or service after a specific period (e.g., day 1 retention, week 4 retention, monthly retention). How to Calculate:

BR: Bounce Rate Definition: Bounce Rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. In simpler terms, a “bounce” occurs when a user lands on a page on your website and then leaves without clicking on any other links, interacting with other elements, or visiting any other… Read more: Bounce Rate (BR)

CPM: Cost Per Mille (or Cost Per Thousand Impressions) Definition: CPM stands for Cost Per Mille. “Mille” is a Latin word meaning “thousand.” Therefore, CPM represents the cost an advertiser pays for one thousand impressions (or views) of their advertisement. An impression occurs every time an ad is displayed to a user, regardless of whether the user clicks on it or interacts… Read more: CPM

CPC: Cost Per Click Definition: CPC stands for Cost Per Click. It is a pricing model and a performance metric in digital advertising where advertisers pay a publisher (like Google, Facebook, or a website owner) a set amount of money each time a user clicks on their advertisement. Purpose / Why it’s important: Budget Control: It allows advertisers… Read more: CPC: Cost Per Click