APPM = Average Price Per Minute

What is APPM?

APPM is a commonly used term for management reporting in telecom companies. The abbreviation of APPM is Average Price Per Minute. This is used to quickly understand the ratio of the minutes sold to revenue earned.

How to Calculate APPM?

APPM = Total revenue earned from voice minutes / Total minutes of usage (MOU)

Example:

Telco “A” has earned USD 100 from total 200 minutes of talktime. What is the APPM?

APPM = USD 100/200 = USD 0.50